The leading target group of tado° currently consists mainly of technology-savvy users. This means that tado° is missing out on an opportunity to expand its reach and attract ordinary consumers as users.
Making tado° more accessible to different users would increase the number of devices sold. Our proposal to attract more consumers is to design an interface and functions that adapt to the different users' needs.
Our research phase looked at different target groups and found that not all needs are taken into account. Not all households are the same, and apartment communities, in particular, find it difficult to make optimal use of the geofencing function. Since tado° only sees an entire household, the rooms' temperature is not turned off until all residents have left. This problem can easily be transferred to other types of housing, e.g. families where the children are already older and independet but still live at home. This shows that not all households are equal and that a solution is needed that meets different needs.
Time period: 10.2o20 - 02.2o21
In collaboration with: Fabienne Erben, Lovis Götz, Raphael Wallner
My tasks: research, interviews, surveys, discovering pain points, brainstorming, creation of personas, user tests, sitemap development, user flow enhancement, digital creation of wireframes, digital prototype